Vroom, Inc. operates as an online automotive retail platform, focusing on the sale of pre-owned vehicles throughout the United States. The company offers a comprehensive digital ecosystem that manages all aspects of the car ownership journey, from acquiring and refurbishing vehicles to setting prices, arranging financing, handling registration, and finally delivering them to customers. Initially incorporated in 2012, the firm was formerly known as Auto America, Inc. before rebranding to Vroom, Inc. in July 2015. Its primary operations are based in New York, New York.