Asana, Inc., alongside its subsidiaries, offers a comprehensive work management platform designed for individual contributors, team leaders, and top executives across the United States and globally. This platform empowers teams to coordinate diverse types of work, from routine daily tasks to complex, company-wide strategic initiatives. It facilitates the management of various projects, including new product rollouts, marketing campaigns, and the establishment of organizational goals. Asana serves a wide array of clients in sectors such as technology, retail, education, non-profit organizations, government, healthcare, media, and financial services. The company was founded in 2008 as Smiley Abstractions, Inc., and officially changed its name to Asana, Inc. in July 2009. Its corporate headquarters are situated in San Francisco, California.