YETI Holdings, Inc. develops, promotes, sells, and distributes premium products designed for outdoor enthusiasts and recreational activities, all under the prominent YETI brand. Their offerings encompass a diverse selection of hard and soft coolers, various cargo solutions, bags, and outdoor lifestyle items, along with complementary accessories. The company also provides an extensive array of drinkware under its Rambler brand, including tumblers, bottles, mugs, and jugs, complete with associated accessories like straw caps and handles. Additionally, YETI markets branded gear such as hats, shirts, and ice substitutes. The firm distributes its merchandise through a wide network of independent retailers, including specialized outdoor stores, hardware shops, sporting goods outlets, and farm and ranch supply centers, as well as directly through its corporate website. YETI Holdings, Inc. boasts an international footprint, serving markets in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. The company was founded in Austin, Texas, in 2006.