Ibotta, Inc. operates as a technology firm specializing in digital promotions. Its core offering, the Ibotta Performance Network (IPN), enables consumer packaged goods (CPG) brands to distribute digital offers directly to consumers. Through this IPN, the company extends its promotional services to a diverse range of partners, including publishers, retailers, and advertisers. Founded in 2011, this Denver, Colorado-based organization was initially known as Zing Enterprises, Inc. before officially rebranding to Ibotta, Inc. in 2012.