Li Auto Inc. is a prominent player in the rapidly expanding new energy vehicle market within the People's Republic of China. The company's operations span the entire lifecycle of high-end intelligent electric vehicles, from their initial design and development to manufacturing and eventual sale. Its diverse product portfolio primarily consists of multi-purpose vehicles (MPVs) and sport utility vehicles (SUVs). The company engages directly with customers through a blend of digital platforms and traditional brick-and-mortar channels, providing comprehensive sales and post-purchase management services. Originally founded in 2015 as Leading Ideal Inc., the company officially adopted its current name, Li Auto Inc., in July 2020. Its corporate headquarters are situated in Beijing, China.